Presented toLouison behalf of

Presented byKailanon behalf of

Fah Mai Holdings Re-Envisioned: A Revenue Focused Ferrari-Design Brand Rehaul For All 3 Sectors

An execution-led proposal to launch a 2026 A-tier web package that propels Fah Mai Holdings, Platinum Cask and Whisky Bull into a new era of digital leadership: future-proof technology, Ferrari-calibre design and stunningly responsive, AI-assisted websites.

Under Kailan’s leadership, Most Wanted specialises in the design-led, AI-assisted transformation that could catapult Fah Mai into its next phase of growth. I began developing all three websites with my existing technology stack, but reached my available AI-credit limit before completing them. This proposal lays out the vision and a clear path to delivery.

A Confidence & Transparency Led FMH Shape-Up

A Breathtakingly User-Friendly Auctioning System For Whiskey Bull.

Re-Envisioned Frontend, A Powerfully Simple Backend For Platinum Casks.

A 3-Stage, 10–20 Day Plan To Re-Envision FMH & Subsidiaries.

Fast Execution

Right First Time

Future Proofed

Unbeatable Design

Competitive Pricing

Unlimited Features

Ongoing Support

01 / CONSULT

Kailan and Louis discuss the vision in person at the office or over Zoom.

02 / ACTIVATE

Kailan and Louis confirm Phase 1, including funding for AI development credits.

03 / PREVIEW

First drafts arrive within three days. The project deposit is then taken.

Portrait of Kailan Spall from the Most Wanted booking website

Thank you for considering my proposal,

Yours truly,

Kailan Spall

Owner of Most Wanted (and, if all goes well, your #1 salesman)

mr@kailanspall.com/+57 301 634 9877

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

THE CURRENT DIGITAL EXPERIENCE Google PageSpeed tests, 11 November 2026

Fah Mai Holdings mobile PageSpeed Insights report showing a 61 performance score

Fah Mai Holdings 01 / 05

Mobile · 61/100 performance · 9.8s LCP

Google PageSpeed Insights · 11 November 2026

Fah Mai Holdings, mobile: 61/100, LCP 9.8s

Platinum Cask, mobile: 48/100, LCP 15.8s

THE CENTRAL FINDING

The mobile experience is significantly slower than it should be.

PLATINUM CASK 15.8s Largest Contentful Paint Mobile performance: 48/100

FAH MAI HOLDINGS 9.8s Largest Contentful Paint Mobile performance: 61/100

GOOD LCP ≤2.5s Google's recommended threshold

Priority: Make the first mobile interaction faster, clearer and easier to act on.

Source: Google PageSpeed Insights, single mobile lab tests, 11 Nov 2026. LCP is the time until the largest visible element appears, not total page-load time. Whisky Bull's test returned an error; no score is implied.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

WHAT EACH BRAND CAN DO BETTER

Make the value obvious.

Not three generic redesigns. Three distinct customer journeys, each addressing a visible problem.

01

Fah Mai Holdings

Clarity. Credibility. Proof.

FAHMAIHOLDINGS.COM

VISIBLE FRICTION

Trading, services and investment compete for attention. Some cask-ownership content still appears unfinished.

THE CHANGE

Separate sourcing, storage, bottling and sales. Lead with real facilities, people, documents and completed work.

Clear service pathsEvidence of expertiseQualified enquiries

02

Whisky Bull Auctions

Less effort. More confidence.

WHISKYBULL.COM

VISIBLE FRICTION

The auction archive is an asset, but the next sale and membership terms are not consistently clear.

THE CHANGE

Make lots easy to find and compare. Clarify next-auction dates, bottle versus cask buying, fees and aftercare.

Searchable lotsClear feesEffortless bidding

03

Platinum Cask

Different offers. Different journeys.

PLATINUMCASK.COM

VISIBLE FRICTION

Whole casks, fractions, bottles and services compete. Some catalogue and storage fields appear incomplete.

THE CHANGE

Give each offer a distinct route, showing provenance, certificates, storage, ownership and next steps.

Product-specific pathsTransparent ownershipExpert consultation

Same quality standard. Three identities. Three customer experiences that are easier to trust and use.

Observations concern publicly visible pages, not internal processes. Detailed scope follows consultation with each team.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

THE OPPORTUNITY

Less friction.
More qualified demand.

Move from cosmetic website improvements to measurable commercial outcomes.

01SPEED

Make the first interaction effortless.

Prioritise the most important mobile pages. Target good LCP and improve actual customer journeys.

≤2.5sLCP OBJECTIVE

02SEARCH

Meet buyers where their research starts.

Build useful, reviewed answers on cask ownership, costs, documentation and auction mechanics.

82+MOBILE SCORE GOAL

03DISCOVERY

Make every offer easy to understand.

Clear structure, accessible content and accurate product facts for people and search systems.

3CLEAR BUYER JOURNEYS

MEASURE WHAT MATTERS

Qualified visitsEnquiriesCompleted actions

These are execution objectives, not rankings or revenue guarantees. Establish baselines first, then measure, iterate and report. SEO specialist support is subject to the agreed ongoing scope.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

What I would build.

A separate, credible experience for each business, backed by systems that make the day-to-day work easier.

Fah Mai
Holdings

Build confidence in the business.

fahmaiholdings.com

Explain direct whisky sourcing from distilleries and trusted cask brokers.
Show how barrels are stored, cared for and managed over time.
Visualise the bottling journey, from cask selection to finished product.
Support each claim with real photography, documentation and case studies.

Outcome Greater transparency and stronger customer trust.

Whisky Bull
Auctions

Make auctions and cask ownership engaging.

whiskybull.com

Build a visual auction experience with richer photographs and detailed cask listings.
Make historical auction results and verified sale records easy to explore.
Explain 10–15 years of ownership: storage, costs, maturation, bottling and resale.

Outcome Better-informed customers and stronger auction engagement.

Platinum
Cask

Bring inventory and invoicing into view.

platinumcask.com

Build a private dashboard for stock held, stock in transit and stock awaiting invoicing.
Track cask IDs, locations, customer allocations and supporting documents.
Filter outstanding actions, ownership records and invoice status at a glance.

Outcome Clearer stock control, fewer missed actions and more efficient invoicing.

Built around real operations. Existing systems, data quality, permissions and integration requirements are confirmed in discovery, not assumed from the public websites.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

How it becomes reality.

Seven capabilities, engineered as one connected experience. Final technologies and integration scope are selected after discovery.

A practical full-stack foundation

React

Next.js

TypeScript

Node.js

Python

PostgreSQL

01

Custom full-stack engineering

Fast, accessible websites, secure services, APIs and a database tailored to the agreed workflow.

02

Payments your business chooses

Stripe, Airwallex or another approved provider, based on region, fees, settlement and requirements.

03

SEO + AI-search discoverability

Specialist-partner strategy targeting high-intent global searches, including “how to buy whisky casks as an investment”. Aim for the highest credible rankings; #1 is not guaranteed. Ask Kailan for past-work case studies.

04

Powerful custom backend

Inventory, transit, allocations, ownership documents, outstanding actions and invoice tracking.

05

Mobile-first performance

Responsive, modern interfaces with a Google PageSpeed target of 90+/100 on priority pages, subject to audits, integrations and content.

06

Localisation where valuable

Region-aware currency, prices and available inventory, with clear rules for tax and eligibility.

07

Sales and advertising ready

Calendly or built-in booking, automatic Zoom/Meet links, conversion pixels and CRM handoffs.

Potential advertising efficiency: If a better landing page doubles conversion at the same spend, cost per qualified lead could fall by up to 50%. Illustrative scenario only, not a guaranteed reduction in CPC, ad prices or budget.

Suggested engagement

1. DiscoverConfirm priorities, data, current workflows and available integrations.

2. DeliverAgree phased website and dashboard milestones, owners and acceptance criteria.

3. ImproveRetainer for maintenance, content, sales records, systems and workflows; review enquiries, auction engagement, stock accuracy and overdue invoices.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

Three brands. One connected development.

Three purpose-built websites, international SEO / AI SEO setup and a tailored CRM and backend system.

One-time development investmentPartnership pricing

Standard development value~~£8,625~~Seven fully scoped deliverables

Your development investment£5,750Complete three-brand development

PARTNERSHIP SAVING 33% discount £2,875 saved

All seven development elements are included. The discount reduces the price, not the agreed delivery scope.

What the development includes

Individual standard values in GBP

Website and search setup	GBP
Fah Mai Holdings website	£1,500
Whisky Bull website	£1,500
Platinum Cask website	£1,500
Fah Mai SEO / AI SEO setup	£750
Whisky Bull SEO / AI SEO setup	£750
Platinum Cask SEO / AI SEO setup	£750
Websites and search subtotal	£6,750

Backend and ongoing services	GBP
Custom backend, CRM and integrations	£1,875
Standard development total	£8,625
Hosting and maintenance — each brand	£75/mo
Ongoing SEO / AI SEO — each brand	£75/mo
Backend maintenance and support	£150/mo
Standard monthly service total	£600/mo

One-time standard value£8,625One-time partnership quote£5,750

These are quoted GBP commercial values, not live foreign-exchange conversions. Item prices are standard standalone valuations; the complete package is offered at the discounted total.

International search visibility

With Kailan’s specialist SEO partner

The objective is Page 1 of Google for agreed, commercially valuable international terms, with improved discovery through Google AI features and AI assistants. Target markets and keywords will be finalised in consultation. Search placement and timing cannot be guaranteed.

Commercial search priorities Fah Mai: whisky cask sourcing and management. Whisky Bull: whisky and cask auctions. Platinum Cask: cask ownership and relevant commercial services.

Delivery approach Keyword research, technical SEO, indexing, useful content, AI-search readiness and performance reporting. Work beyond the agreed SEO scope is separately quoted.

The goal is relevant global traffic, greater authority and qualified enquiries.

Kailan is offering partnership pricing in recognition of the potential across all three brands. The 33% development discount does not reduce the delivery scope or quality.

Simple payment milestones

Development payment comes first

01. Project commencement£2,750Any previous 999,999 COP tooling advance counts towards this payment, never on top of it.

02. Completed delivery£3,000Payable on agreed completion and handover.

03. Ongoing services£400/moDiscounted from £600/mo; begins at launch or agreed handover.

Standard development value£8,625

Partnership saving — 33%−£2,875

One-time development investment£5,750

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

Three stages. From agreement to launch.

A phased delivery plan for the three websites and the supporting systems, agreed in consultation and governed by clear payment milestones.

£2,750to commence development

The initial development payment activates the complete three-brand project, including design, engineering resources and the custom backend work. The remaining £3,000 is payable upon completion and delivery of the agreed scope.

Stage 1

1

Discovery and mobilisation

Confirm priorities, available content, existing systems, inventory data, payment requirements and implementation dependencies. The £2,750 commencement payment enables the development phase.

Agreed output: A defined initial scope, access requirements and a phased delivery plan for the three brands and backend.

Stage 2

2

Design, development and review

Develop and present the website directions, refine the user journeys and demonstrate the backend workflows. Hold a focused consultation to confirm exact specifications, integrations and priorities.

Agreed output: Reviewed previews and confirmed delivery milestones, with SEO and specialist contributions scheduled against the approved scope.

Stage 3

3

Quality assurance, handover and launch

Test mobile journeys, technical performance, forms, payments, inventory controls and integrations. Present the completed scope for approval, handover and coordinated launch.

At delivery: The final £3,000 becomes payable. The £400 monthly service starts at launch or the agreed handover date.

Initial tooling advance: 999,999 COP. My AI account is linked to Colombia. I will pay the lowest suitable membership price; if it costs less, the unused balance will be credited against the total £5,750 development fee. The entire advance counts towards the £2,750 commencement milestone, never on top of it. The £3,000 balance is due on completed delivery.

Project timing, acceptance criteria and scope dependencies will be documented in the final statement of work. Optional external subscriptions and changes outside the agreed scope are separately approved.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

Built with accountability.

The implementation is supported by dedicated engineering capacity, transparent review stages and documented handover.

Development resources remain included in the £5,750 quotation. An initial AI tooling advance of 999,999 COP, billed in Colombian pesos because my account is linked to Colombia, is credited toward the £2,750 start payment. Any unspent amount also goes against the agreed project total, not an extra charge.

Engineering and development tools

AI-assisted coding is a development tool, not the product being purchased. Deliverables remain the agreed websites, integrations and business software.

Testing, handover and support

Scope, milestones, access, any third-party dependencies and approval criteria are documented before final delivery.

Two development milestones: £2,750 at commencement (less any prepaid tooling advance of 999,999 COP) and £3,000 at delivery. The £400/month service starts at launch or agreed handover.

Third-party processing charges, optional external subscriptions, taxes and additional work outside the agreed statement of work are not included unless expressly agreed. All changes requiring extra spend will be approved first.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

Selected work.
Independent projects.

Four independent projects, each with a different purpose and current status.

Most Wanted

My web design & AI full-spectrum agency (on pause).

Spanish Lessons

My Spanish teaching website, previously used for lessons; not currently active.

My Closer Portfolio

The portfolio I use to secure roles in sales.

My Coaching Practice

My life-coaching practice, currently on pause for the foreseeable future.

More work to explore The client projects are on the facing page.Continue below for four client projects.

Presented toLouison behalf of

Platinum Cask

Presented byKailanon behalf of

Selected work.
Client projects.

Four client websites I sold and designed or co-designed, with roles clearly identified.

05 / 08Addya OutdoorsOUTDOORS & E-COMMERCE

Addya Outdoors

The first site I sold, with a backend e-commerce system.

Designed by me · www.addyaoutdoors.com

06 / 08New Dominion Real EstatePROPERTY & CUSTOMER ACCOUNTS

New Dominion Real Estate

A real estate website I sold with an extensive customer-account backend.

Designed by me · ndeproperties.com

07 / 08N W IL AutoglassAUTO GLASS SERVICES

N W IL Autoglass

A US glass repair website.

Co-designed by Kailan · nwilautoglass.com

08 / 08Kandi Collision & ColorCOLLISION REPAIR & CRM

Kandi Collision & Color

A US collision-repair brand with a backend CRM.

Co-designed by Kailan · kandicollisioncolor.com

Presented toLouison behalf of

Presented byKailanon behalf of

Fah Mai Holdings Re-Envisioned: A Revenue Focused Ferrari-Design Brand Rehaul For All 3 Sectors

Presented toLouison behalf of

Presented byKailanon behalf of

The mobile experience is significantly slower than it should be.

Presented toLouison behalf of

Presented byKailanon behalf of

Fah Mai Holdings

Whisky Bull Auctions

Platinum Cask

Presented toLouison behalf of

Presented byKailanon behalf of

Make the first interaction effortless.

Meet buyers where their research starts.

Make every offer easy to understand.

Presented toLouison behalf of

Presented byKailanon behalf of

Fah MaiHoldings

Whisky BullAuctions

PlatinumCask

Presented toLouison behalf of

Presented byKailanon behalf of

Custom full-stack engineering

Payments your business chooses

SEO + AI-search discoverability

Powerful custom backend

Mobile-first performance

Localisation where valuable

Sales and advertising ready

Suggested engagement

Presented toLouison behalf of

Presented byKailanon behalf of

What the development includes

International search visibility

Simple payment milestones

Presented toLouison behalf of

Presented byKailanon behalf of

Three stages. From agreement to launch.

Discovery and mobilisation

Design, development and review

Quality assurance, handover and launch

Presented toLouison behalf of

Presented byKailanon behalf of

Built with accountability.

Engineering and development tools

Testing, handover and support

Presented toLouison behalf of

Presented byKailanon behalf of

Selected work.Independent projects.

Most Wanted

Spanish Lessons

My Closer Portfolio

My Coaching Practice

Presented toLouison behalf of

Presented byKailanon behalf of

Selected work.Client projects.

Addya Outdoors

New Dominion Real Estate

N W IL Autoglass

Kandi Collision & Color

Fah Mai
Holdings

Whisky Bull
Auctions

Platinum
Cask

Selected work.
Independent projects.

Selected work.
Client projects.